RECOLECCIÓN DE PRINCIPIOS: "The U.S. Election as Marketing Spectacle", by Michael Meurer

Mitt Romney and Barack Obama currently spend about as much on TV ads each week as the total cost of France's 2012 national election. As advertising propaganda, the $6 billion, two-year media spectacle of a presidential contest is the biggest Hollywood epic of them all. This electoral blockbuster is intended to act as overwhelming proof to the world and the domestic electorate that US democracy is still the most vital and high-stakes political system in the world.
In a nation of rampant consumerism, it is the ultimate form of conspicuous consumption. Yet the louder, more deafening and more costly this election bonanza becomes, the further it drifts from its democratic moorings.
 
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http://truth-out.org/opinion/item/12461-the-us-election-as-marketing-spectacle